Electronic Arts is considered the world's leading manufacturer of video and computer games for PCs and mobile devices. The company is based in Red Wood City, California. Its best-known products, which have a huge international following, include:
Fifa soccer games, a new version of which is released every year
Sims, a game based on a real-life simulation, which is considered the best-selling computer game ever
Star Wars Jedi Sessions
Need for Speed, a fast-paced car racing simulation game
The impressive company history
Electronics Arts was founded back in 1982 by William Trip Hawkins, a pioneer in the field of games in the form of videos and computer programs. From the very beginning, the ambitious founder's declared goal was not only to create games that were exciting and entertaining. Rather, he wanted to implement high aesthetic as well as artistic standards in the creation of his video and computer games - for this reason, the company name "Electronic Arts" also represents the company's program. In 1991, William Trip Hawkins left Electronic Arts, and since then Larry Probst has led the company with great success until 2007, when he handed over the management of the company to John Riccitiello. In the 1990s, Electronic Arts succeeded in rising from the market leader for electronic games in the USA to the global number one in this field. Riccitiello filled this role until 2013. Under his leadership, Electronic Arts suffered massive losses. Since 2013, Andrew Wilson has served as Electronic Arts' Chief Executive Officer.
Since the beginning of the new millennium, the company's operations have been divided into the following four divisions.
EA Games Label
EA Sports Label
EA Casual Entertainment Label
The Sims Label
Electronic Arts also distributes its programs under these labels.
Origin-Access and a game subscription as components of a new distribution model
Throughout its history, Electronic Arts has tried various methods to protect its games from unauthorized access and thus preserve its revenue streams. With Origin Access, the Californian games giant now seems to have found a way to achieve this goal. In Germany, an Origin Access membership costs just under four euros per month, and customers can also opt for an annual subscription for just under 25 euros. For this manageable fee, the user can access numerous games. In addition, players receive a 10 percent discount on the purchase of a new game and are invited to try out test versions of games.
In addition, Andrew Wilson recently commented on Electronic Arts' plans to introduce a new subscription model worldwide for individual, particularly popular games. Specifically, the CEO has Fifa and Madden in mind. Just as with the video streaming services from Sky or Netflix, Wilson is promoting a 365-day model. This means that customers can access the game they have booked at any time, both on their PC and on various mobile devices, from smartphones to tablets. This guarantees that the gamer always has the latest version available. According to the head of Electronic Arts, this new type of subscription is already proving its worth with gamers in various Asian countries. I can be very influential on prices in exness types of accounts.
Should the specialist for computer and video games actually succeed in implementing the new subscription model worldwide, this would be tantamount to a revolution on the highly competitive gaming market. With this new distribution strategy, Electronic Arts wants to bind its players in the long term. In addition, this type of subscription creates the opportunity to generate a considerable amount of revenue from games that were published years ago. Experts also emphasize that many customers are more willing to pay low monthly subscription fees than to spend a higher sum on a new game in one fell swoop.
